Deepika Vankayala
DIGITAL MARKETING & MEDIA STRATEGIST

From Data to Strategy: Crafting Impactful Digital Narratives

Some marketers chase trends; I chase insights. My journey in digital marketing and media strategy began with a fascination for the way data shapes decisions. From crafting media plans for global brands to leading digital-first campaigns for fintech and sustainable fashion startups, I have always sought the perfect blend of analytics, creativity, and strategy.​

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With over eight years of experience, I have built and executed data-driven, multi-channel marketing strategies that turn customer insights into powerful brand stories. Whether it’s designing an omnichannel growth strategy for Sumify, leveraging SEO and influencer marketing for EcoGlam, or optimizing performance campaigns to drive measurable ROI, my expertise lies in making marketing both impactful and efficient.

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​I thrive at the intersection of strategy and execution, using marketing analytics, A/B testing, and audience segmentation to craft campaigns that don’t just generate clicks but drive real engagement and business outcomes. My approach is simple: decode data, design strategy, and deliver measurable success.