Deepika Vankayala
DIGITAL MARKETING & MEDIA STRATEGIST
Welcome,
I’m Deepika Hari Vankayala, a data-driven Digital Marketing Strategist with a decade of experience in media planning, campaign strategy, and analytics. My expertise lies in crafting integrated marketing strategies that drive engagement, optimize ROI, and deliver measurable business impact.
​With a strong foundation in multi-channel marketing, I have successfully led projects across fintech, sustainable fashion, and media industries—leveraging data, audience insights, and digital trends to create high-performing campaigns. My work spans social media, paid ads, email marketing, SEO and A/B testing, backed by a keen analytical mindset and proficiency.
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Core Skills
Whether it’s crafting integrated media plans, driving social media growth, or optimizing campaigns for maximum ROI, I specialize in helping brands tell their story and connect with their audience.
Area of Expertise
Digital Marketing Strategy & Analytics
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Strategic Media Research Planning & Buying
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Data Analysis & Visualisation
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Industry Benchmarks, A/B Testing,
KPIs and ROI
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Multi-Channel Marketing Strategy: Paid Ads, Social Media, Email Marketing and SEO
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Marketing/Advertising Campaign Development and Execution
Tools & Platforms
Google Analytics
Meta Ads Manager
Comscore
TGI
TechEdge
AdEx
TAM
Microsoft Office
Canva
Tableau
SQL and more...
Certifications
Digital Marketing Strategy and Analytics Career Accelerator (The London School of Economics and Political Science)
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Mastering Digital Marketing: SEM, SEO, Social Media and Beyond (London Business School)